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Website essentials for home service businesses
What a visitor needs to see in the first ten seconds, and what can wait.
By Meredythe Tecson. . 5 min read.
A service business website does not need to be large. It needs to answer three questions quickly: do you do the job I need, do you work where I live, and how do I reach you.
Above the fold on a phone
- What you do, in plain words: "Residential plumbing repair" rather than a slogan.
- Where you work: a short list of towns or a clear region.
- A tap-to-call number and a quote request button.
Pages that earn their place
- One page per major service you want more of.
- An about page with real names and photos.
- A simple contact or quote page that works on a phone.
- A privacy notice if you collect information through forms.
What can wait
Blogs, animations and long company histories are optional. Get the essentials working, measured and accurate before adding more.