I built an earnings case that moved a top partner to launch in two weeks
- Company and role
- LendingClub ยท Partner Marketing Manager
- The problem
- An improvement LendingClub wanted sat behind a top lending partner's crowded roadmap, and there was no reason for them to prioritize it.
- What I did
- Modeled what the change was worth to the partner's own earnings, using traffic and conversion benchmarks.
- Turned that model into a commercial story rather than a list of metrics.
- Used the case to get the partner to prioritize and launch the change.
- The result
- The partner launched in two weeks, ahead of its own roadmap; the change was projected at more than $1.5M in additional funded loans per quarter.
- Who I worked with
- The partner's product team, plus LendingClub analytics and partnerships.
Overview
I managed strategic partnerships with LendingTree, NerdWallet, and Credible for personal loans and identified an advertising enhancement a top lending partner could add to their experience. To get it built, I modeled the partner's earnings potential and turned that into a case they could not refuse, prompting them to prioritize and launch the enhancement ahead of their existing roadmap within two weeks.
The Challenge
The enhancement competed with projects already committed on the partner's roadmap. Framing it as more impressions or clicks would not have been enough to move it to the front of the queue. The partner needed a reason that spoke directly to their own business outcomes.
My Approach
- Analyzed the relevant data points internally at LendingClub and translated them into a clear, commercially grounded story rather than a list of metrics.
- Framed the opportunity around the partner's earnings potential instead of incremental impressions or clicks.
- Modeled that potential using traffic, conversion benchmarks, and comparative partner performance data.
- Used the earnings case to convince the partner to immediately prioritize the work and implement it with their internal teams.
The Results
- Partner prioritized the enhancement ahead of projects already on their roadmap.
- Enhancement launched within two weeks.
- Projected to generate more than $1.5 million in additional funded-loan volume per quarter.
Key Skills
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