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Partner & Affiliate ProgramsProduct Marketing
I cut Google Home's partner creative approval time by 30%
The short version
- Company and role
- Google Home ยท Global Partner Brand Manager
- The problem
- Partner creative moved through a scattered review process across more than 70 global placements, so approvals were slow and ownership unclear.
- What I did
- Created one standardized requirements-and-mocks deck partners submitted their creative into.
- Routed that single deck through reviewers in a defined sequence.
- Clarified handoffs, escalation points, and the source of truth for final approval.
- The result
- Creative approval turnaround dropped 30% versus the prior fragmented process, across more than 70 global digital placements.
- Who I worked with
- Product, Brand, Legal, and partner creative teams worldwide.
30%
Faster creative approval vs. the prior process, across 70+ global placements at Google Home
Overview
Partner creative was moving through a fragmented review process across more than 70 global digital placements. Requirements, mocks, stakeholder feedback, and approvals were distributed across separate exchanges, creating duplicated work, unclear ownership, and avoidable delays.
The Challenge
The process needed a single source of truth and a clear sequence so that complete work moved to the right reviewer at the right time, without adding meetings or headcount.
My Approach
- Created one standardized deck that translated Google's creative and brand requirements into clear partner guidance.
- Had partners insert their creative directly into the same comprehensive submission.
- Routed the deck through Product, Brand, Legal, and other teams in a defined sequence rather than sending incomplete work to multiple reviewers at once.
- Clarified handoffs, escalation points, and the source of truth for feedback and final approval.
The Results
- Reduced creative-approval turnaround time by 30% versus the prior process.
- Created a more predictable workflow across more than 70 global digital placements.
Key Skills
Creative OperationsPartner EnablementProcess DesignStakeholder SequencingBrand Governance
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