What I've done, story by story
Each story starts with the problem and the result, then shows how I got there: how I framed the problem, got the right people on board, used the data, and made the result stick.
I ran a controlled test that raised conversion 21% on a partner landing page
A partner landing page could convert more visitors into applicants, but the improvement had to be proven with a proper test, not a guess.
I cut the cost to get one customer by 25% by moving spend to stronger segments
The average cost to get one customer looked fine, but it hid big differences between partners, states, and funnel stages.
I negotiated a partner's asking price down 62% and kept the relationship strong
A prominent new partner proposed a payout far above what its traffic was likely worth, and saying the wrong thing could lose the relationship.
I rebuilt HP's affiliate program and grew revenue 60% in a year
HP.com's affiliate program had stopped growing and needed a reset across partners, offers, and how the channel was run.
I ran the RFP that picked Plastiq's affiliate platform
Plastiq needed the right software platform to run partner relationships on — a decision that had to satisfy several teams and hold up as the program grew.
I recruited 10 new partners and ended Norton's dependence on two search partners
Two search partners drove most of Norton's affiliate revenue — a risky concentration if either relationship changed.
I cut Google Home's partner creative approval time by 30%
Partner ads and creative crawled through a scattered review process across 70+ global placements, causing duplicated work and delays.
I built an earnings case that moved a top partner to launch in two weeks
A useful improvement sat behind a partner's crowded roadmap, and 'more clicks' wasn't going to move it up the queue.
I redesigned the buying flow and conversion rose 142%
The steps between clicking an ad and buying were confusing enough to cap sales, and fixing them meant coordinating five teams.
I built and launched HireMeIQ, an AI hiring product, entirely by myself
Could one person take an AI product from idea to a working, launched platform — and find out whether anyone would pay for it?
_1783618474949-C48LzeCE.png)
I built Scope & Scout, a job-search organizer, around how a real search works
People running many job applications at once lose track of where each one stands — and the AI career tools they try often feel untrustworthy.